I currently work through the Guru network for moonlighting and freelance web development. With this network you are able to list yourself in a multiple of categories depending on your current abilities and you will periodically be sent an email containing jobs of interest. During my initial sign up I made the mistake of selecting SEO (search engine optimization) as my expertise. Now I bear the burden of sorting through hundreds of job offers a week from pitiable start-up web companies that blame the search engines instead of themselves for the lack of cash flow. Here are just a few of the many requests I receive:
"we looking for Search Engine Optimization (SEO) to help our site to view in top search engines, Google, Yahoo, MSN, AOL to be on 1st pages in more then 40 keyword"
"Site already is up and running – we are presently paying per click for advertising – need to be up much higher on search engines instead of pay per click – that is what we are looking for is to be much higher up /"
"We should be listed in number one position of all search emgines whenever there is a common search term called “Buy Car" “Sell Car" “Buy Bike", “Sell Bike", “automotive website India", “india car" etc(any possible search key words) etc."
Keep in mind I have quoted these word for word and all syntax is as was written by the author. Up until now I have simply disregarded these offers but it has gotten to the point that something has to be done about it. From now on I will simply reply with Jough’s formula for SEO success:
1. You will never receive number one placement on all search engines for every term that applies to you. It is simply impossible as there are most likely hundreds of other websites exactly like your own that are trying to do the same thing as you.
2. Do your research; SEO is not that difficult. There is no ‘secret combination’ that will provide for perfect search engine rankings. True SEO revolves around the concept of a user friendly, clean coded and informative website.
3. Probably the main reason why you are ranked so poorly in the search engines is because of your lack of decent grammar.
4. To provide good solid content in the attempt to satisfy the user with the information they had set out to receive has been and will always be the foundation of the Internet. Respect this rule and the Internet will respect you in return.
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About the Author
Jough's years of experience in web design and programming and his irrefutable dedication to his computer make him a prime candidate for Wutzle Blog territory. Jough's rare respite from the world of Wutzle will include thumb exercise with a television remote and perfection of a dry sense of humor.